Mineral Circles Bearings Heads to Riyadh with Automechanika in February 2018

Dubai, December 9, 2017– Mineral Circles Bearings (MCB) is ready to roll its way to Riyadh with Automechanika, one of the world’s top automotive events brand, from the 5th-7th of February 2018 at the Riyadh International Convention and Exhibition Center’s hall 2, stand 2-D09.

A first for Automechanika, trade show visitors are expected to witness cutting-edge automotive products and innovative solutions from over 150 exhibitors from 20 countries.

Being the 2017 official bearing partner in Dubai and the launch partner in Jeddah early last year, MCB’s strong association with the distinguished organizer foresees a far and wide mutual success due to its unshakeable hold of the auto aftermarket industry’s core audience in the Middle East and Africa (MEA).

Marketing Director Hassanein Alwan says, “The two main things that make Saudi Arabia important for our aftermarket business is its car parc which is the largest in GCC apart from its proximity in our home base here in the UAE.”

Gateway to Saudi Vision 2030

With Saudi Arabia government’s Vision 2030 initiative, Alwan sees an immediate growth in vehicle trading. “By law, women will be allowed to drive in 2018 and this will potentially increase car sales by approximately 30 percent. A boost in existing car usage will also be on the rise which will be good for the bearing industry. To sum it all, a positive business forecast is seen for the automotive aftermarket business by year 2020,” he said.

MCB’s Regional Sales Manager Michel Peltier is positive on Automechanika Riyadh opening new opportunities. He stated, “Though we have a strong market especially in the Western and Eastern regions, we trust that this trade show will help us on our brand awareness campaigns as we move closer to our clients.” 

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What’s In Store For You

  1. SNR Automotive Range– SNR offers premium bearings and wheel bearing kits suitable for top French vehicle brands. With more than 100 years in the OEM and aftermarket bearing industry, it guarantees quality, innovation, and safety.
  2. ILJIN Wheel Bearings– Suitable for American-made vehicles, these are likewise the wheel bearings preferred by leading Korean auto maker, Hyundai, which in recent years have showed a significantly increasing presence in KSA’s western region’s roads.
  3. MCB Automotive Range– Mineral Circles Bearings’ own economical bearing brand also known as MCB, it is a cost effective choice with one (1) year warranty to its wide range of automotive aftermarket product line such as wheel hubs and universal joints.
  4. Heavy Duty EP3 High Load Grease– The result of a collaboration between MCB and NTN-SNR, the European arm of top Japanese bearing manufacturer NTN Corporation, this NLGI grade 3 grease is a suitable lubrication choice for trucks, buses, or commercial vehicles as it protects bearings against premature damage caused by humidity, hot temperatures, contamination, and corrosion.

The Delegates

Hassanein Alwan- MCB’s in-house engineer with more than 10 years’ experience in automotive bearings as well as expertise in sales and marketing division.



Michel Peltier- With over 16 years of experience in the bearing sector, he is likewise MCB’s in-house engineer with expertise in industrial bearings.




Tamer Farid- Point of contact for sales within the GCC region






Hassanein Alwan
Marketing Director
Mineral Circles Bearings
Tel: +971 4 886 5100
E-mail: [email protected]
Websites: www.mcb.ae

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